Fella Health busca personal para el cargo de Media Buyer at Fella Health (Remote, $15k-$42k/yr + equity) en Chile | LinkedIn (2024)

About Fella HealthFella Health helps middle-aged men live 10 years longer.We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas' most pressing healthcare need, then remain a fella's core healthcare provider for the rest of their life - focused on men's health, longevity, mental health, and primary care.

We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028.

Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand.

We’ve grown >150x since Sept 2022, grown >10x since Nov 2023, and are strongly cashflow positive. We have expanded our state coverage to >95% of US population, have started to expand our clinical protocol beyond weight (e.g. testosterone), and are eyeing up international expansion.

We're still a young startup and are moving quickly. We have a long way to go. This is still Day 1.

You can read more about working at Fella here: https://fella.notion.site/Working-at-Fella-14a2ac8575d34d148d009bb410387af4

We're backed by top healthcare & consumer investors:

• Y Combinator
• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
• AngelList Early Stage Fund (backed by Naval Ravikant)
• BrandProject (venture-builder behind 2 unicorns)
• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

The opportunity as Media BuyerFella Health is building a world-class team.

As Media Buyer at Fella Health, you’ll work closely with our Head of Growth and CEO to own paid advertising strategy and execution across our acquisition channels.

You’ll start by taking over management of our fast-scaling Meta accounts — auditing performance, working with creative agencies, and optimizing bids, budgets and creative for peak efficiency as we rapidly scale.

Over time, you’ll expand paid efforts across new horizons like Google, Native, and Reddit; continually testing and analyzing data to help us discover the right prospects repeatedly – keeping us on track to serve 10 million fellas by end of 2028.

This is a full-time remote role.

You'll report directly to our Head of Growth (Dave Lane), as well as work closely with our CEO (Richie Cartwright).

Key Responsibilities

• Optimize existing Meta campaigns:
• Manage: Take over management of existing paid campaigns across our Meta Ad Accounts. Maintaining our current performance levels as a minimum.
• Analytics: Take ownership of campaign analytics and reporting to assess attribution and ROI. Surface insights to inform budget allocation decisions.
• Test: Run A/B tests on new audiences, creatives, landing pages, and other variables to continually lift campaign efficiency. Apply learnings across accounts.
• Manage creative agency relationships - Oversee day-to-day creative needs and feedback loops with contracted agencies to ensure delivery of high-performing ad creative and landing pages. Be the key conduit for translating performance data and optimization opportunities.
• Sales pipeline collaboration - Work closely with the Sales Lead to sync ad targeting and messaging with the profiles that will fill their call pipeline. Tailor campaign goals to hit key sales metrics like calls booked.
• Expand and pioneer new paid channel frontiers - Experiment with existing and emerging paid platforms like Google Ads, Reddit, Quora, and TikTok. Be an early adopter of new high-potential placements, ad formats, and targeting tactics.

Need to have

• Meta Ads mastery: 5+ years successfully managing and optimizing high-budget (min. $250,000/mo - ideally > $1,000,000/mo) Facebook & Instagram ad campaigns to drive stellar ROAS.
• Paid channel breadth: Strong working knowledge beyond Meta including Google Ads, YouTube, Native, etc. Comfortable expanding efforts across emerging channels.
• Analytical rigor: Strong problem-solving, reporting, critical thinking and financial analysis skills - connecting campaign data to decisions and planning.
• Testing expertise: Methodical and creative A/B testing abilities across targeting, creative, landing pages, and ad formats.
• Cross-channel perspective: Holistic view coordinating paid strategies and insights across channels and teams for total marketing optimization.

Nice to have

• Emerging channel experience: Background identifying and optimizing next big opportunities like TikTok, in-game ads, streaming ads etc.
• Dynamic optimization: Comfortably shift priorities and plans based on new data. Gracefully handle uncertainty.
• eCommerce affinity: Experience optimizing for direct response / sales KPIs. Tie campaigns to customer acquisition and CLV.
• Leadership ambition: See yourself managing a performance marketing team. Relish opportunities to mentor other rising media-buying stars.

Our cultural standards

These are the core cultural standards to which we hold ourselves & our team-members at Fella:

• Belief in the mission — we will have served 10 million fellas by the end of 2028 (1 million fellas by end of 2026) and we transform the life of most fellas who join. We have a lot of work to do. We are obsessed with our fellas and are dedicated to the mission.
• Bulldozing barriers — the world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.
• Unwavering integrity — we are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
• Enduring frugality — we are frugal. We hate being wasteful and we are anti-luxury. We spend our cash wisely & carefully - in a way that would make our grandmas proud.
• Do what is needed — speed is critical and often the solutions we need are messy. We are comfortable moving quickly, taking on gritty work, and owning projects from noticing the problem to delivering the outcome.
• Distaste for incompetence — we’re highly capable. We have a dedication to excellence and reject incompetence. We’re obsessed with our role, with a commitment to compounding self-improvement.
• Commitment to candor — we believe in open communication and transparency. We are clear & caring communicators, welcoming feedback.
• Only the paranoid survive — the road of expansion is bumpy. We are not fair weather sailers; we embrace the storms. However much we’ve already done, however far we’ve already come — all our work is still ahead of us.
• Keep your head down — we’re boring people doing exciting work. We don’t chase short-term status: we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.

🎯 “You just build an amazing experience. Make each step amazing. Make every decision in the long term interest of the fella. Give the fella massively more value than you take.” — a poetic extract from one of our advisors

Compensation & Benefits

• Compensation: $15k-$42k/yr total compensation (salary + equity)
• Vacation: generous PTO with a yearly minimum (>2wks/yr)
• Remote: our team is fully distributed across the world and functions fully remotely
• Healthcare: comprehensive medical insurance ($500/yr)
• Personal development: budget for books, courses, coaching ($400/yr)
• Personal wellness: budget for gym, health apps ($400/yr)
• What are we missing? We're still early so you get to shape our culture.

How to Apply

[ ] Meta ads (Facebook, Instagram) and Meta Business Manager

• Send an email to lorena+hiring@joinfella.com with the title MB at Fella, including:
• Your resume
• You answers from the checklist below indicating your experience, with a brief context for each one:
  

[ ] Google ads

[ ] Managed ads in the U.S. market

[ ] Direct-to-Consumer (D2C) experience

[ ] E-commerce experience

[ ] Work independently

[ ] Managed a small team

[ ] Agency experience managing multiple brands within a single companies

[ ] Experience with products with an average order value of around $1,000